Tag Archive: copywriting


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I will start by saying I had no idea what I was going to write about this week. Then… Bing! Bang! Boom! There were three words on my page. I listed them. I looked at them. I said them out loud. Then realized I could and would use all three.

Short, but to the point.

Censored copywriting inhibits creativity.  If I tell the truth, I’ll make a lot of people unhappy. I can’t shock my customers too much or they’ll take their business somewhere else. This article expands on censorship in social media.

Creativity in copywriting may be propelled by censorHow can I take ordinary words and catch your attention, while being morally and politically correct? Instead of, “I really like sitting on the beach and getting drunk”, how about, “Do you like pina colada and getting caught in the rain?”

Copywriting insists on creativity, but is usually censored.  It appears the words “endless pleasure sticks” has been censored out by the anime industry for being too suggestive. Now, I don’t know what you thought of when you read those words. I thought of a tuning fork.

It’s amazing to sit down to write with not a single idea in your head, and then read the results.

Can you share your censored (or uncensored), creative “copy” with us?  Or just let us know what you think.

What Do I Do?

Recently, I was asked, “Kerry, what do you do every day?”

Fortunately, I had thought about this before and had my answer ready, because I often ask myself that same question. I’ve written in one of my previous posts about my belief to make every day productive so that I deserve my sleep and rest at night. Please understand this is my personal exercise, and not something I would push on anyone else. And I don’t address this every day, or night, either. For me it is just a pursuit worth achieving.

Anyway, back to that question. My answer depends on who is asking the question. Because I’m not going to tell a potential copywriting client that I’m learning how to play the didgeridoo, or that I’m on a 10-day detox. And when asked by an old acquaintance, I’m not going to give them my 30-second elevator pitch.

But I started thinking that maybe many of you wonder what I do every day. So if you were to ask, this would be my reply (or something similar).

I spend most days developing my right brain and trying to repress my left brain, as it has always dominated my life. I spend a lot of time on the computer, writing, researching, keeping in touch with others, and working on my website(s). I am writing Three Sisters Exclusive with Scrivener on my pc. I’m also writing copy for Tony’s website (www.CaribbeanSodaBlastingInc.com) and the content for WorkingConnectionsInc.com, which will soon be live. I am constantly researching the publishing and copywriting industries. I also collect information for www.OriginalCache.com, which has been on the back burner for a while.  Keeping in contact with my family is crucial to my well-being. If I don’t have contact with each one at least once a week, I go into withdrawal.  While my writing helps develop the right side of my brain, doing craft work nourishes it and keeps it strong. So I spend at least an hour every day working on needlework of some kind.

Just trying to make the most, with what I’ve been given. Right now, that is peace and quiet.

“Love of the Love”

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