Archive for May, 2012


While working on the About page of my new company’s website I started thinking about the different ‘hats’ I’ve worn. How many different hats have you worn? Not just the hats related to your careers, or work, but those you’ve donned in your personal lives, as well. Thinking about it, I came up with 25-30 different hats I’ve worn. I realized the hats we wear in our working lives are generally our choices, while our personal hats we assume automatically. For example, our daughter, sister, wife, mother, auntie, and grandma hats we wear compulsorily, albeit gladly (generally). I’m using the feminine, but it is equally applicable to the masculine.

My most recent personal addition to my family of hats is the Grandma Hat. For me, this is a wide-brimmed sun-hat. It portrays relaxed, sunny days, walks in the park, swimming expeditions, playgrounds, and picnics. All things I’ve enjoyed with my grandchildren. Before this there was my Mom Hat. This one is a very versatile, but fully functional, beanie or scarf. It covered more than just a bad hair day. It could change shape and direction at a moment’s notice. Continue reading

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C

I will start by saying I had no idea what I was going to write about this week. Then… Bing! Bang! Boom! There were three words on my page. I listed them. I looked at them. I said them out loud. Then realized I could and would use all three.

Short, but to the point.

Censored copywriting inhibits creativity.  If I tell the truth, I’ll make a lot of people unhappy. I can’t shock my customers too much or they’ll take their business somewhere else. This article expands on censorship in social media.

Creativity in copywriting may be propelled by censorHow can I take ordinary words and catch your attention, while being morally and politically correct? Instead of, “I really like sitting on the beach and getting drunk”, how about, “Do you like pina colada and getting caught in the rain?”

Copywriting insists on creativity, but is usually censored.  It appears the words “endless pleasure sticks” has been censored out by the anime industry for being too suggestive. Now, I don’t know what you thought of when you read those words. I thought of a tuning fork.

It’s amazing to sit down to write with not a single idea in your head, and then read the results.

Can you share your censored (or uncensored), creative “copy” with us?  Or just let us know what you think.

B – Brethren

Who are the brethren? Where do they come from? What do they believe?

The brethren history began in the early 1800’s among radical evangelicals, who broke from the Church of England. They were generally dissatisfied with the church officials and were looking for a pure spiritual renewal.  The Brethren have continued to be a ‘movement’, because although there are several assemblies with similar tendencies and beliefs, they have generally resisted taking an official name or denominational headquarters, and do not have to do with each other. You can read more about it here.

The brethren’s beliefs is founded on the principle of Dispensationaliam. This is the belief the history of Christians and God is divided into eras, or dispensations. God offers humanity a path for eternal salvation by following his calling. Each dispensation has ended with humanity failing  Continue reading

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